The Global Village

  

I first heard this term back in college while reading  Understanding Media by Marshall McLuhan.

  

He was the first person to popularize the concept of a global village and to consider it's social effects.

 His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communication ever since.

McLuhan chose the insightful phrase "global village" to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet - events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages.

 McLuhan's ideas have permeated the way we in the global village think about technology and media to such an extent that we are generally no longer aware of the revolutionary effect his concepts had when they were first introduced.

 McLuhan made the idea of an integrated planetary nervous system a part of our popular culture, so that when the Internet finally arrived in the global village it seemed no less amazing, but still somehow in the natural order of things.

 While McLuhan popularized this concept, he was not the first to think about the unifying effects of communication technology.

One of the earliest thinkers along this line was Nicolas Tesla, who in an interview with Colliers magazine in 1926 stated:

 

When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole.

 We shall be able to communicate with one another instantly, irrespective of distance.

 Not only this but through television and telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; and the instruments through which we shall be able to do this will be amazingly simple compared with our present telephone.

  

A man will be able to carry one in his vest pocket.

 McLuhan's second best known insight is summarized in the expression "the medium is the message", which means that the qualities of a medium have as much effect as the information it transmits.

  

 For example, reading a description of a scene in a newspaper has a very different effect on someone  than hearing about it, or seeing a picture of it, or watching a black & white video, or watching a color video.

 McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself.

He generally felt that the developments he described would be positive, but particularly worried about the potential for very sophisticated, manipulative advertising.

  

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IL TUO TESORO.

*Quoted text from here